You’re probably going to balk when I now name the fattest, ripest and juiciest fruit on your tree: namely OTT telephony. Yeah, you’ve probably heard that it is a fruit hanging out of your reach, which is awfully hard and very difficult to cook into something appetizing.

Well, I am going to tell you how to get it without much effort and even give you a sure-fire recipe.

OTT telephony service used to require a proprietary network solution, but now with WebRTC, you can easily provide all your business and consumer customers OTT voice and video calling from the browsers of their PCs. You simply take a softphone based on WebRTC technology and make it available to your customers, for instance, as a Chrome extension. Your customer gets it from the Chrome Web Store and registers once with his/her telephone number and perhaps some ID you provide. The softphone immediately provides voice and video calling via a WebRTC server in your network. It only takes 12-14 weeks to implement this.

Now you’re asking what makes this a juicy proposition. After all, where’s the money in free calling via the Internet. Believe me there is lot of value added you can monetize.

For instance, you can provide the softphone with dual ringing to your existing mobile subscribers, so calls to the customer’s mobile number ring at both the mobile and softphone, and you can provide a seamless handover between these two devices.

Your customers can also use the softphone anywhere around the globe to dial regular old telephone numbers. The incoming leg to the WebRTC server in your network is via the Internet, but you connect the chargeable call via your network.

There’s more – I told you this is really juicy.

You can also provide your customer with a “call me” button that can be used in an email footer or on a web site. When someone clicks this button, a call to your customer’s softphone and/or mobile is automatically set up via the WebRTC server in your network. The caller doesn’t even need a telephone number.

And there is the really neat stuff you could offer from such a softphone, like video calling, video conferencing and recording, softphone video mailbox, chat, etc. For business customers, there’s also the possibility of a whiteboard and even collaboration.

The OTT fruit is particularly ripe for the picking not only because of all these features and functions now made possible by WebRTC, but also due to the regulations currently being planned for OTT telephony service by organizations like the European Union. Soon only network providers will be in a position to fulfill all these nice requirements for OTT telephony, just as you are already doing in your network. So the juicy fruit can only be picked by you, the network providers.

Author Marshall E. Kavesh

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